Email Automation Lead (Salesforce)

Jersey City, NJ

Want to work for a global company who is busting at the seams with growth? Looking for an opportunity that will take your killer Salesforce Automation skills and fast track  you to managing a team? Look no further! 

The Marketing Automation Lead will work with a high-performing global team responsible for the design, testing, execution, maintenance and reporting of automated online marketing campaigns for clients across several brands, channels, regions and languages.

This role will be a power user of Salesforce and Email Marketing Automation and have a solid background and understanding of its interaction with Salesforce Sales Cloud.

A key role within the CRM capabilities area of the Marketing Technology and Operations team, the Marketing Automation Lead understands how to apply technology to support business processes and campaign workflows.  The Marketing Automation Analyst not only has deep technical marketing automation knowledge, but also possesses strong digital marketing and demand generation skills, applying appropriate segmentation strategies as necessary.


Owns and drives the Salesforce Marketing Cloud (ExactTarget) roadmap and continuously drives innovative use of Marketing Cloud capabilities 

Collaborates with Marketing Campaign teams to deliver on program goals and assist in designing, executing and reporting on client acquisition, engagement and retention campaigns

Works with Marketing brand leaders to translate business requirements into functional journeys and campaigns within Marketing Cloud

Partner closely with IT development teams to ensure we are using technology to drive the best possible email and sms programs; includes automating manual processes, data segmentation, list                        development, triggered / lifecycle marketing campaigns, and CRM tool optimization

Manages Journey Builder for cross-brand automated journeys across multiple digital channels, as available within Marketing Cloud

Works closely with marketing, and product management teams to define and implement new functionality and product capabilities within Salesforce Marketing Cloud

Collaborates with team of Marketing Cloud / email developers to deliver email functionality throughout the brand marketing satellite users

Establish and maintain scalable operational processes that ensure best practices in campaign, client, and lead management

Understands and helps to design solutions for data flow and data integration 

Provides day-to-day system maintenance and configuration of the systems, as well as acts as the first line of contact for user questions

Provides documentation and training to end users

Routinely audits user practices to ensure compliance

Owns and manages the Marketing Cloud vendor relationship and actively participates with CRM team’s Salesforce relationship

Works with technology partners to understand system functionality and advancements

Owns the design of the customer data model and builds contact relationships in salesforce marketing cloud

Support reporting, dashboards, and other tools that create visibility for marketing and sales metrics and KPI’s

This role has potential to evolve as team lead with 1-2 junior resources reporting into

Basic Qualifications (Required)

Bachelor’s Degree from an accredited school (preferably in Business or Marketing) or 6+ years of relevant experience in lieu of a degree is required

  • 3+ years of Salesforce experience

3+ years of experience with marketing automation platform (ExactTarget preferred), across email and SMS channels 

3+ years of hands on experience with salesforce marketing clouds contact builder, content builder, email studio, automation studio, and journey builder required

Additional Requirements

Salesforce Sales Cloud Experience highly desirable

Knowledge of data designer, query, data extension, and segmentation marketing cloud elements

Knowledge of basic SQL queries to assist with data extension connectivity a plus

Strong understanding of digital marketing, demand generation principles, and marketing best practices with regard to contact strategies, data capture, campaign analysis, deliverability, and CAN-SPAM            compliance

Knowledge of email deployment and coding best practices

Previous experience in or working closely with marketing, CRM and/or Information Systems groups

HTML email development experience preferred

Understanding of web development and digital design techniques to effectively manage team

Knowledge of API integration with CRM platforms and Web properties

Salesforce certified marketing cloud email specialist or marketing cloud consultant a plus

Good understanding of relational data structure and star data warehouse schema to advice on ETL data transfer from data warehouse to salesforce marketing cloud

Project management experience, particularly in managing business processes that span multiple teams, including marketing, marketing operations, data sciences, and technology teams

Strong communications skills 

People leader skills preferred

Excellent organizational skills; capacity to manage multiple priorities and tasks simultaneously, cross-functional teams and communicate with all levels of management

Strong familiarity with the business processes of sales, marketing, and customer support 

A team player, adept at working across depart

PLEASE NOTE: This is a Direct W-2 Opportunity. Corp-to-Corp is NOT an option. 

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